Powerful Cultural Insights
and Go-To-Market Strategy
Market Research & Strategy
Our areas of expertise include Brand, Product, Communications and Marketing strategy. In addition, we work on brand definition and positioning.
Our Market Research team thrives on launching new products and services. We’ve developed a world class New Market Feasibility Study which contains 4 Key Pillars:
Market Assessment – Where to Play
Understanding a New Market – How to Play
Branding – Defining your Brand
Go-To-Market (GTM) – Taking your brand to Market
In addition, our market research work encompasses segmentation, profit pool analysis, industry trends, concept and product testing, ethnographies, IDI’s and Focus Groups.
Go To Market (GTM)
Once the Brand, Marketing and Communication strategy has been set, we develop an objectives-driven GTM Plan.
Our GTM strategy is anchored in analytics and provides our clients a road map for sustainable, profitable growth.
Our GTM roadmap starts with the sales and marketing objectives, target identification and KPI’s/Scorecard.
The tactical plan has all elements by COT/Channel with budget. We set the programming and/or retail calendar and develop internal sales and client presentations.
Sponsorships provide an opportunity for brands to establish and/or deepen its relationship with its target market by making meaningful connections and gaining access to aspects of consumers’ lives that add relevant, value-added dimension to their brand’s relationship with them.
We identify on-strategy opportunities, evaluate proposals, negotiate terms and manage the relationship for our clients.
Our design team explores a variety of creative solutions that project the desired image and achieve the communication objectives. The creative brief informs all creative expressions which is rooted in the brand platform and strategy to ensure it ladders up to the company’s overall vision and objectives. Our areas of design include: Corporate image, Brand creative, Web design and development, Digital Video, Collateral design and production, Signage design and production.
We are focused on the sustainable growth of our clients’ brands.
We are your marketing partner – a boutique consulting firm that offers business development and marketing know-how through a deep understanding of consumer behavior, actionable insights and trends.
Our passion lies in bringing brands to life in the marketplace.
Our Four Core:
Market Research + Strategy
Go-to-Market Development & Execution
Why we are different
What truly sets us apart is the magnificent leadership team we have in place. It is THE reason for our clients’ success: Our people are passionate, highly engaged and leaders in their field of expertise. We are a hands-on global team that works together to position our clients’ brands for sustainable growth in the marketplace.
Founder & CEO
Strategy, Go-to-Market, Sponsorships
Strategy and Market Research
Business Advisory, Consumer Research, New Product Launches
Strategy, Category Management
OUR CORE VALUES
Family and Health First
Integrity and Transparency
Develop leadership at all levels
Life-long learning and competency growth
Clients becoming friends and family
“The essence of a culture is how the members of a group interpret, use and perceive artifacts, tools and other tangible cultural elements.”